Somebody in the public eye says or does something dumb.
A bunch of people are offended and take to their social media tool of choice to register their outrage.
Many more people see this, and although they probably never saw or heard the original offence giving item, pile on with more outrage.
Outlets of “proper news” pick up on the swelling outrage and although they probably should ignore such things, are very threatened by the ‘new media’ and want to appear hip and relevant so they report it as actual news.
The rest of the population who has so far remained ignorant of the offence are now “fully informed” and also pile on, registering their outrage.
Trolls will appear, usually sprouting things like offended people having no sense of humour.
The person who made the original fuck up is surprised and probably upset by all the anger. They may distance themselves from social media temporarily so as to avoid being called a cunt by all these people they’ve never heard of.
Other people in the public eye who are probably friends or otherwise like the poor, stupid soul currently being burned at the virtual stake think the level of vitriol is excessive, especially when contrasted with the vitriol fired at the last dumb thing Dermott Brereton said and will start to defend them in the social media.
The angered masses will then take task with these other public peoples. Discussions will start with “I can’t believe you…..” and likely end with “ur a cunt”.
Mass unfollowings, unfriendings and blockings will ensue.
At some point, depending mainly on the type of person who made the original fuck up, they may or may not apologise.
Everyone will then settle back into their lives and wait for the next furore to erupt.
On a good day, we can get through this whole cycle before lunch!